The Executive Development Forum provides a unique opportunity for Independent Jewellery retail owners and directors to meet with like minded professionals, in a confidential forum that fosters supportive and trusting relationships that enable them to: benchmark their business with other jewellery businesses; develop their strategic thinking; invest in their own professional development; and ultimately grow their business.

The Executive Development Forum (EDF) has been actively delivering value to its members since 2005.

“I was a bit sceptical when I joined the EDF, as I didn’t really understand how it could add value to my business. Now after being a member for 3 years, I can categorically state without reservation that the ideas, recommendations and suggestions I receive more than cover the costs every single time I attend a meeting. The atmosphere is supportive, encouraging and inspiring. I can not recommend it highly enough, whatever stage your business is at, EDF can provide improvement” Simon J.

“If I hadn’t seen the range of credit card transaction costs poll we did, I wouldn’t have realised I was paying top end of the spectrum. By pushing back on my supplier, the savings made paid for EDF membership last year” Adam J.

“We have a manufacturing workshop and have been using it just for our own customers and a small amount of trade work. After joining the EDF we have taken on extra manufacturing for two EDF members, which has increased our overall turnover, without it our turnover would have shown a slight decrease” Timothy R. Education Providers Programme


Our new Education Providers’ Programme brings together the jewellery industry’s high flyers in education and training to provide business owners and their staff, from retailers to designer-makers and service providers, with a comprehensive package of training provision to cover all of their needs.

The programme features training specialists in specific fields and organisations offering courses that complement the N.A.G.’s industry-leading JET courses.

While N.A.G. members can take advantage of special rates on their chosen courses from all of the programme’s training providers.

So, if your business is ready to take off, so are we.


Raising performance through jewellery education and training.

Bransom JET Project Award
In July 2010 the N.A.G. started a competition in order to recognise the very best JET 1 projects. Course tutors put forward nominations before the winner is chosen by an external moderator. Each of the winners receives a certificate and is invited to the annual Presentation of Awards ceremony at the prestigious Goldsmiths’ Hall. The award, sponsored by Bransom Retail Systems, is made on a monthly basis.

In this section we would like to say another well done to those students who shown a level of outstanding achievement in their JET 1 projects by winning the JET 1 Project Award. Below is the article on the current winner as featured in this month’s ‘The Jeweller’ magazine.

The Education Department wishes to offer its congratulations to July 2014 Bransom Award winner, Andrew McCarthy of H. Samuel Jewellers.

Andrew McCarthy is this month’s Bransom Award winner. He began by telling us how long he has been in the jewellery business, ‘I entered the jewellery profession just under three years ago to work for the Signet Group. I wanted a change from the role that I was employed in at the time and a position at H. Samuel was an exciting prospect as it was recommended to me by my fiancé, who also works for the company. Working at H. Samuel is a rewarding role because I get to meet people from all walks of life every day; no two days are the same. If I go home at the end of a shift knowing that I have made a
customer happy, this makes me happy too.’

So how did he feel when he won? ‘When I received the telephone call from the NAG to tell me that I had won the Bransom Award, I was working at the time. I have to say I was a little dumbstruck and it didn’t really sink in until later on. I put a lot of time and effort in to my studies on the JET 1 course however I would never have thought that I would win an award for it! I’m really glad that the hard work paid off.

In today’s fast paced world, it is nice to be recognised and awarded by others for you achievements.’

What did he enjoy most about his course? ‘The JET 1 course was a great way for me to enhance my skills and it has helped to boost my confidence on the sales floor. I feel that I can now serve my customers with the knowledge that I have a nationally recognised qualification, which will reassure them that I offer customer service that they can trust. I particularly enjoyed completing the fifth assignment, as this presented the opportunity to research gemstones in much more detail, which I found fascinating.’

We asked Andrew if he thought the course will help him to progress his career. ‘I am currently undertaking training for the supervisor role and the JET 1 qualification will help greatly should a position become vacant. As well as proving competency, I believe the qualification reflects a sense of dedication

and commitment to the field. My advice to anyone thinking of taking the JET 1 course would be to go for it. I have learnt a lot about the jewellery industry and I was able to do this at my own pace. Ultimately, it has made me a better salesperson and it will do the same for you.’

His moderator had this to say about his work, ‘Andrew has researched the diamond grading systems very carefully, and includes his findings in the assignment answer. Full use of the AGS, CIBJO and GIA information has been included for the reader – making it a comprehensive account of diamond grading. Excellent personal verbal skills demonstrated in the communication of the benefits of diamond grading to the client. The final part of the assignment covering the repair or restoration of the Victorian diamond ring is perfect. Andrew demonstrates ‘customer care’ skills that are highly developed. It is a pleasure to receive and mark this assignment.’

Michelle McCormick ,Andrew’s tutor, also heaped praise upon him, ‘Andrew has produced five outstanding pieces of course work. All of his assignments have been submitted ahead of timetable and completed to an exceptionally high standard.

Andrew has demonstrated his ability of delivering first class customer service in the selling assignments and has also researched other subjects well in order to produce accurate and detailed answers.

It has been a pleasure to read and mark his work and I wish him well with his career in the Jewellery trade.’All of us in the education department wish Andrew all the best with his promising career.